The Campbell University community once again stepped up in a big way for students and programs on Giving Day with 2,262 gifts and commitments totaling more than $2 million, both a single-day record.
The Office of Annual Giving’s annual Campbell Giving Day on Nov. 9 is geared toward encouraging participation from alumni, faculty, staff, students and friends of the University. The goal was 2,022 gifts over a 24-hour period, in honor of the year and how far Campbell has come as an institution.
“Campbell Giving Day is a special time in the Campbell community,” said Britt Davis, vice president for university advancement. “It’s a focused time where we ask our community to pull together and focus their attention and support to the greatest needs of the university including the Fund for Campbell, student scholarships, academics and athletics program needs and other priorities.”
Participation has always been the priority goal; donors are encouraged to make their gift to the school or program that means the most to them. The Office of Annual Giving looks for participation over dollar amount for the day.
“The day was busy, but every time I came up for air and saw the totals I was overwhelmed with emotion at the support of this community,” said Robin Gordon, director of annual giving. “I get to work on campus with students every day and watch the generous dollars that friends and alumni give make a real impact. I am feeling such a sense of pride to be a part of this effort.”
In addition to making a philanthropic gift, alumni and friends were encouraged to show their Campbell pride by wearing orange and sharing why they give on social media. #CampbellGivingDay appeared thousands of times on Instagram, Facebook, Twitter and LinkedIn. Alumni, board members and friends came to campus to join in the excitement.
“On Campbell Giving Day, we choose to recognize each and every person who helps make Campbell what it is — for past, current and future students,” said alumna Lizzie Tart (’16). “The names and faces of the students may change over the years, but the appreciation for the university never changes, and that’s so special. It was heartwarming to be on campus and experience the day alongside them.”
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